The biggest holiday in our industry is just around the corner as National Assisted Living Week kicks off on Sunday, September 9th. Starting with Grandparents Day, each of our 26 communities across Iowa and Illinois will embark on a week-long effort to highlight what exactly makes our communities special and important in the spectrum of care and continuum of aging for seniors.

This year’s theme, “Capture the Moment,” shines a flashbulb at the importance of recognizing what makes people lives fuller, happier and healthier in their retirement years. In fact, the theme aligns quite well with our own mantra of “Embracing Every Moment” and our Dare to Dream Program. We maintain that our residents’ best lives are lived in the small joys that can be brought about with simple gestures and are punctuated by the major moments of joy that a dream come true can ignite.

I invite you to take a look at our “Managed Communities” page and find a Senior Housing Community near you to explore in September. You’re bound to find events and activities highlighting the “Capture the Moment” theme and will no doubt feel the powerful effects this credence carries in our communities far beyond National Assisted Living Week.

With summer wrapping up and fall closing in, this is also an ideal time see what is available for yourself or a loved one before winter arrives. Many families have toured over the spring and summer and will be returning to make plans before the snow flies. Take this opportunity to see the best of what Senior Housing has to offer and reserve an apartment at a community that provides peace of mind, quality in health care, meaningfulness in life and a reputation of doing the ‘ordinary’ in an extraordinary way!

Allen Phillips, President – September 2018