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Occupancy
Development |
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Staffing |
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- The core staff of Senior Housing Consultants
mentor each Community Manager and help with
staff recruitment and development.
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Training |
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- The Occupancy Development Plan is a key
component in the training process.
- Provides Manager clear direction, covering
lead generation, lead conversion, networking,
and reporting.
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Collateral &
Promotional Materials |
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- The Occupancy Development Plan details
marketing collateral materials, such as project
site and floor plans, building elevations and
lifestyle photographs to be used to pre-sell
units prior to opening.
- Also provides examples of press kits,
brochures, unit plans, stationary, thank-you
notes, and business cards.
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Media Advertising |
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- The Occupancy Development Plan provides
examples of actual ads and media copy that can
help produce qualified leads.
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Networking and Media
Outreach |
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- The Occupancy Development Plan provides
guidance on establishing a successful community
networking and media outreach program.
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Special Events |
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- Special events generate publicity and
traffic, as well as create interest and
understanding. The Occupancy Development Plan
provides ideas and insights on special event
lead generation.
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Data Keeping and
Reporting |
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- The Occupancy Development Plan provides
processes for maintaining accurate records
regarding weekly marketing reports, monthly
activity reports, weekly owner reports,
publicity book, and marketing data package.
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Budget |
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- An initial lease-up period budget with brief
description of each line item is provided in the
occupancy development budget.
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Marketing Schedule |
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- Detailed calendar to identify and track
monthly marketing activities.
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