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Market
Assessment |
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Each project with Senior Housing Consultants starts by building a foundation on the rock solid facts of Market Assessment:
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Market Size |
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- Pinpoint the size of the Primary Market
(target city).
- Correctly identify and measure Secondary
Market (the area surrounding the primary
market).
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Market Demographics |
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- Calculate number of age and income qualified
seniors in target market area (Primary/Secondary
Markets).
- Identify demographic trends in target market
area.
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Market's Future
Growth Potential |
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- Qualitative data detailing population
trends, projections, estimated growth rate, and
economic strength of the target market.
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Market Competition
Analysis |
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- Identify number of service based senior
apartments.
- Identify Assisted Living & Independent
Living programs & fees.
- Identify capacity & occupancy levels.
- Identify saturation ratio of apartments to
seniors.
- Identify comparison markets saturation
ratios.
- Potential saturation ratio based upon
comparative markets.
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Customer Survey |
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- Survey to develop database of decision
makers in the target market area to identify
preferences in potential amenities and price
points.
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Research Conclusions |
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- Living Space Number and square footage of
apartments to be offered, total square footage
of common space and room usage.
- Market Demand Targeted demand and
projected penetration rates.
- Pricing Structure Benchmark established
on total projected costs divided into total
square footage.
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